What a Midyear Review Reveals That Year-End Can't
As summer reaches its peak and customers shift from spring planting to slower seasonal rhythms, now is the ideal time to evaluate performance. A midyear garden retail review gives you the opportunity to refine your strategy while there’s still time to make an impact in 2025.
Small adjustments in merchandising, customer engagement, or product focus can spark meaningful growth. Whether it’s adding native garden kits or expanding your eco-friendly packaging line, smart pivots now can lead to a stronger year-end.
At Oasis® Forage Products™, we design our DIY floral arranging kits, eco-friendly foam and floral tools to support your evolving retail needs. Use this guide to check in, assess performance, and uncover new growth opportunities.
Are Your Sales Growing Steadily?
What Revenue Patterns Tell You Midyear
Start with your numbers. Compare sales from January through June with the same period last year. Are you seeing steady growth, seasonal spikes, or unexpected slowdowns?
Break down your sales by:
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Seasonal categories such as spring favorites and summer must-haves
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Bestselling product lines including pro-grade tools and DIY foraging kits
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Customer types such as new visitors and repeat buyers
Retailers using our DIY Forage Kit and Eco-Friendly Floral Foam this spring have seen early sales lifts by promoting sustainability and ease of use.
Quick Insight: Double-check which kits sold out early or generated waitlists. These are ideal candidates for restock or promotion heading into late summer and fall.
Are Customers Staying Engaged?
How to Measure Loyalty and Participation
Customer retention is one of the strongest indicators of garden center health. Now is the time to ask:
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Are more shoppers returning than last year?
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Are loyalty program enrollments increasing?
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Are workshops filling up or stalling?
Garden centers offering events like foraging walks, container design workshops, or native pollinator classes using our Floristry Workshop collabs are reporting better-than-average return visits and larger average purchases.
Smart Move: Personalize your outreach with product suggestions or exclusive invitations to returning customers who have engaged with seasonal kits or events.
Is Your Inventory Serving or Slowing You?
Balance Overstock and Missed Opportunity
A quick inventory health check can prevent lost margins in the second half of the year. Focus on:
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Sell-through rates for early-season inventory
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Excess product that is aging or underperforming
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Gaps in trending categories such as eco-friendly foam and plant-based containers
Next Step: Create small-batch bundles or promotional tie-ins using slow-moving products. Add them to your next workshop or seasonal theme display for a fresh angle.
Are You Aligning with 2025 Garden Retail Trends?
Evaluate Brand Fit with Changing Customer Expectations
Consumers are seeking more than products. They want brands that match their values and lifestyles. Ask yourself:
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Are we offering products that promote sustainability?
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Are we creating memorable retail experiences through workshops or interactive displays?
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Are we personalizing service through thoughtful recommendations or themed bundles?
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Are we educating shoppers with useful signage, content, or events?
According to the Garden Media Group 2025 Trend Report, demand for transparency, nature-inspired living, and low-waste gardening is rising. Oasis® Forage Products™ like degradable forage foam and plant-based containers support these values with practical creativity.
How to Adjust and Improve Quickly
Small Moves That Make a Big Difference
If your review reveals underperformance or untapped opportunities, don’t wait. Consider these actions:
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Launch a late-summer event series focused on topics like native habitat planting or fall container design
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Refresh displays to feature sustainable foam and education opportunities
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Follow up with past workshop attendees with exclusive invitations or early access offers
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Start promoting fall and winter kits earlier than usual to build anticipation
Even subtle adjustments now can compound into major year-end gains.
Final Thoughts: Set the Stage for a Strong Finish
A midyear garden retail review is about progress, not perfection. By assessing what’s working and where there is room to grow, you can move into fall with focus, clarity, and confidence.
Whether you're building out seasonal displays, designing your next floral workshop, or refreshing your inventory with earth-friendly supplies, Oasis® Forage Products™ is here to help.
Looking to realign your retail strategy with tools and kits that reflect your values?
Explore our full collection and get ready for a second half that exceeds expectations.
Internal Links Used:
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https://oasisforageproducts.com/products/diy-seasonal-forage-kit
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https://oasisforageproducts.com/products/compostable-floral-sleeves-15-pack
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https://oasisforageproducts.com/products/eco-conscious-workshop-toolkit
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https://oasisforageproducts.com/collections/all
External Links Used:
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https://www.greenhousegrower.com/business-management/greenhouse-growers-2025-outlook-study/
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https://grow.gardenmediagroup.com/2025-garden-trends-report
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https://garden.org/learn/