A Blooming Trend That’s Changing Garden Retail
Across the country, garden centers are undergoing a quiet but powerful transformation. No longer just spaces for buying plants, today’s most successful centers are becoming creative hubs where customers gather, learn, and build lasting memories. At the heart of this evolution is the growing popularity of floristry workshops.
Floristry workshops serve a dual purpose: they deepen customer relationships and tap into rising demand for experiential retail. At Oasis® Forage Products™, we provide curated DIY kits and eco-conscious floral tools that empower retailers to launch memorable experiences.
According to Garden Media Group’s 2025 Trends Report, experiential events like workshops are now key drivers of foot traffic and customer loyalty in garden retail.
Why Workshops Work So Well
Hosting a floristry workshop is more than a creative offering—it’s a strategic investment in brand loyalty.
When customers spend a morning creating a seasonal centerpiece, they don't just walk away with a product—they walk away with an experience. Emotional engagement builds loyalty far more effectively than any discount.
Retailers who incorporate structured supplies—like our Forage Create Kit—see a 20–30% increase in repeat visits OASIS® Forage Products™OASIS® Forage Products™+10OASIS® Forage Products™+10OASIS® Forage Products™+10OASIS® Forage Products™.
Transforming Your Garden Center into a Destination
Floristry workshops reframe your store from a shopping stop into a sought-after destination.
Picture this:
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A families’ spring centerpiece event over brunch
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A fall-themed foraged bouquet session with local cider
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A holiday wreath workshop that doubles as a festive experience
Unexpected Benefits Behind the Blooms
1. User-Generated Content
Workshops naturally generate photo-worthy moments. Customers post their arrangements online, giving you free, authentic exposure.
2. Showcase Sustainability
During classes, introduce eco-friendly products like our biodegradable Forage Foam and plant-based vessels—customers appreciate and adopt sustainability-forward choices OASIS® Forage Products™OASIS® Forage Products™+10OASIS® Forage Products™+10OASIS® Forage Products™+10.
3. Upsell Opportunities
After experiencing success in-store, attendees often want to replicate it at home. Offering DIY kits, stem wrap, bind wire, and flower food at checkout encourages continued engagement OASIS® Forage Products™+4OASIS® Forage Products™+4OASIS® Forage Products™+4.
Your Step-by-Step Workshop Launch Guide
You don’t need a large team or studio to begin. Here’s a roadmap:
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Choose a season-driven theme – spring bouquets, summer centerpieces, fall foraged wreaths.
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Start small – cap classes at 10–15 to ensure personal guidance.
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Use pre-packaged kits – simplify prep with Oasis® Forage Create Kit OASIS® Forage Products™+7OASIS® Forage Products™+7OASIS® Forage Products™+7OASIS® Forage Products™+10OASIS® Forage Products™+10OASIS® Forage Products™+10
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Offer growth paths – from beginner to advanced and consider themes like “Sustainable Floral Design.”
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Bundle for take-home success – upsell DIY kits and supplies to extend creativity beyond the classroom.
Your first workshop is a learning opportunity. Track engagement, collect feedback, and iterate.
Final Thoughts: More Than Just Flowers
Floristry workshops aren’t only about making beautiful arrangements—they’re about creating connections, community, and a brand that resonates.
At Oasis® Forage Products™, we’re here to support your transformation—from retail space to creative experience. Our suite of kits, tools, and eco-friendly supplies is designed to make launching floristry workshops simple and effective.
Ready to bloom with us?
Explore our Forage Create Kit OASIS® Forage Products™+4OASIS® Forage Products™+4OASIS® Forage Products™+4, Forage Party Pack OASIS® Forage Products™, and Flower Food & Nutrition OASIS® Forage Products™+10OASIS® Forage Products™+10OASIS® Forage Products™+10 to start planning your next event.